"Numbers never lie."
It's a phrase you've undoubtedly heard at one point or another in your life, especially as it relates to business. Well guess what? It's pretty much tried and true. Numbers are the lifeblood of your business; they're how you measure growth, success, failures, progress... everything. Numbers are your gut's foil. (Yes you just read the phrase "gut's foil" on an accounting software blog.)
Even though we accept "numbers never lie" as gospel, many small business owners (who, in fact, may not be what you'd call "numbers people") don't know where to start when it comes to understanding which numbers are the most important to be cognizant of and focus on. So that's what we're going to focus on here: the numbers that your business' health depends on.Read More